ANTICIPATE – own it now!

WINTER 2026

Back in 1976 Heinz Ketchup released a commercial campaign featuring the chorus of the 1971 Carly Simon song Anticipation. It was so popular they kept doing related commercials for over 20 years. The hook, “anticipation – it’s making me wait”, celebrates the virtue and benefits of patiently enduring with eagerness.

We expect that when we put forth diligent effort we’ll achieve a desirable outcome. But positivity has it’s limits. Exercise can lead to injury, the best made travel plans can go south, a well tended garden doesn’t always produce and the cost to benefit ratio of outdoor adventures often doesn’t truly add up.

Here’s where Christ wants to give you an update to the latest version of you. It’s where God makes a defining difference. To anticipate, especially from a Christ-centered perspective, means to take action before something happens, to take into possession beforehand. It’s not just expecting, it’s the active and confident act of preparing – and the Bible talks a lot about it. Anticipate the miracles of God.

The Winter 2026 magazines from Lifestyle Media Group bring vibrant stories and transformational insights to help you take the thing you anticipate, then acknowledge God and own it now! This is a shift from “standing in faith” for someday or when we all get to heaven to – right now!

When Christ walked the earth He taught right now. He did miracles right now. He prayed to his Father and was faithful right now. He helped people to know God right now. Be the person who trusts in Jesus Christ and own it now! Do what he did – and even greater works. That’s right it’s time to believe AND do the work – both, and do them both immediately – right now!